Creative solutions we like

Yeo Valley: Milking a Concept

Posted By: Jo BritonOctober 28th, 2011

Last year Yeo Valley made an advert which featured a two-minute video by a bunch of young farmers rapping about the rural way of life, it was aired during an X Factor break and was termed a big hit having secured “most viewed” status on Facebook and YouTube and trended on Twitter. When released on iTunes, it became the number one music download in the UK.

So how to top this?

Let’s just repeat it but this time get a fake boy band called The Churned to sing another farming themed song, this time called Forever. Viewable here. http://www.youtube.com/watch?v=oTrG7mpb61U

Except ‘Forever’ debuted at a lowly 94 (the first single ‘Rapp’ reached number 71), however it clocked more than 230,000 views on YouTube and generated 10.8 million tweet impressions. But this was nothing compared to last year’s effort.

Perhaps staying with a one-time successful formula is not always as good the second time around? The first advert screening had a real novelty about it and was so different from anything done before. This year’s is pretty much the same thing, although very funny. That said: we are talking about it.

Tags: Advertising, marketing, popular culture
Posted in Business, Creative