Creative solutions we like

VW Create Star Wars Ad Episode II

Posted By: Ray CalderJanuary 21st, 2012

I don’t know where to start with this, I have only just stopped laughing out loud (note no abbreviation) at catching a first glimpse of the next VW advert teaser for their main spot at this years Super Bowl. This years advert teaser above called ‘The Bark Side’, features a dozen dogs all beautifully performing one of the iconic pieces of music from Star Wars, the ‘Imperial March’.

The Dutch agency Interpublic Group of Cos, have created the ad from their division in LA. It follows on from the great success of their ‘The Force’ advert from last year, which thankfully also made it to main stream TV here in the UK. Last years ad below, was one of my favourite ads of the year, not only because me and my son love and watch Star Wars, but mainly because it had a clear message about pitching the brand to a family audience. It showed understanding of real family life, but of course with brilliant humour.

While I also love this years ad (which I am sure will be as big a viral success as last years), it feels a little like they have continued the Star Wars theme more blindly, perhaps not appreciating it was the depth of last years advert, that made it truly special and voted the favourite of the year in consumer awards.

Saying all that, this is such a cool advert, the attention to detail in the dogs costumes is superb. And watch out for a great ‘walk on’ part by a greyhound – just awesome!

And the Star Wars fun does not end there. At the end of the ad, we are driven to a URL on VW’s website that houses an “Intergalatic Invite Creator,” all done in typical Star Wars style. The teaser spot closes by saying VW is “Back. And Better Than Ever.” Long may they continue!

Tags: Advertising, Automotive
Posted in Creative