General blogs
I love Covent Garden… Identity
I noticed the Covent Garden identity the other day for the first time and I have to say I thought it was brilliant. I think most people will agree the actual logo itself has obvious qualities, it’s clean simple and visually interesting. But what I love about it the most is the way it can be rolled out to cover large surface areas while still keeping the all important CG in the centre.
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Words or pictures?
Whilst researching a project recently, I came across a great short video called ‘word as image’. It’s by a designer called Ji Lee who, until recently, was New York’s Creative Director at Google. The animation uses 39 words all set in san serif fonts with some very clever typography to illustrate each one.
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A little pick me up
Last week the Acumen team had a night out at the Pick Me Up art fair at Somerset House in London. The event was billed as the UK’s first contemporary graphic art fair showcasing new work from around the world. There was plenty of healthy debate on what everyone thought was good but with such an eclectic mix of styles there was something for everyone to enjoy.
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The most ‘liked’ brand in the UK
PG Tips make a lovely cup of tea. They also have a great cuddly monkey in their advertising. What’s not to ‘like’? It turns out this is also a winning formula online too. A survey out this week shows they are officially the UK’s most engaged brand.
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Secret Society Rebranding Exercise
Funny handshakes and male-dominated, the Freemasons are know for its “secret society” image.
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Back to LEGO basics
Now I have young nieces I finally have an excuse to play with LEGO again. It’s been a while but things have really changed since I last put those little blocks together. With all the themed LEGO now available things have got a lot more complicated. Building Cinderella’s pumpkin through the medium of 8 dot bricks certainly kept me busy on Christmas day. And when did LEGO introduce orange bricks?
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When is a hoover not a hoover?
A trademark is said to be genericised when it began as distinctive but has changed in meaning to become generic. In other words when you verbalise a trademark and use it to describe the action.
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A-Round The Roundhouse
I recently visited the Roundhouse (a performing arts and concert venue) in Camden, London to see the brilliant Maverick Sabre perform. While waiting for the entertainment to begin I couldn’t help be amazed by the circular structure and beams/iron bars that feature heavily in the architecture of the venue and was interested to find out more about this venue and how it came to be.
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Refreshing animations
This new campaign for Coca Cola is one of the best I’ve seen for really playing to the strengths of Facebook. With over 40 million fans, the challenge for Coke is to keep coming up with new and exciting ideas to keep them engaged with the brand.
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