Cultivating brand potential

Since 2017 is a new year, it means that new marketing approaches will be utilised by companies. As predicted, content marketing is still one of the best ways to target customers, which means that you need to choose the right social media platform for you. Facebook may be one of

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Do you have a Pinterest account already? Then you may have heard about the new updates to Pinterest that were announced back in late 2016, including the showcase feature. Essentially, this feature allows people with business accounts to pick five different boards to highlight. You can also include buyable pins

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I read a great article from Mailchimp just before Christmas featuring Gauge Interactive specialists in Ecommerce. It was great for two reasons, it featured some useful insights on real-life automation delivered straight to my inbox, (no hours of multi-tab searching on Google for articles of worth) and it featured sweets,

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In 2017 email marketing, like the Rooster, will be stronger and smarter than ever.The Rooster is an animal guided by its instincts, welcoming the morning sun for no other reason than it just feels right. Luckily, the email marketer can be guided by not only their instincts but also confidence

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Like a lone X-wing fighter facing the Death Star, social media marketing can seem a bit overwhelming. Luke had the force to use, but social media marketing needs a bit more of a tangible plan.Step 1 Where are we now? Before you begin tweeting, posting, pinning or taking on the

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When you think about vouchers, you tend to think about the paper kind that you find in local newspapers. But vouchers have transitioned very well for online use, and have even increased in availability and identity because of tools like social media. A great example of this is DODOcase. They

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To compete effectively and retain customers, insurers need to be more assertive and more innovative than they have ever been says the 2015 Accenture Strategy Report. Understanding how you can use email marketing to influence retention and build long-term relationships with your customers is vital. In our first Acumen Design

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Automated email marketing lets you create a series of targeted and personalised emails delivering information to your customers right when they need it. This works based on unique actions or triggers your customers take. Triggers can be things like a new subscriber, clicking a certain link, a date or even

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The Financial Conduct Authority (FCA) has today launched a consultation on its Mission, which is designed to provide a guiding set of principles around the strategic choices the FCA makes. It will inform the FCA’s strategy and day-to-day work over the coming years.Andrew Bailey, FCA Chief Executive commented: “Establishing and

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1. Put important stuff first and last.Web copy is scanned, not read.Web visitors quickly glance at your web page before guessing whether they’re in the right place or not. They don’t need to know for sure. They just want to make a quick decision.In general, what comes first gets the

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In today’s online marketplace, driven by the desire for ever-greater discounts that can be compared and consumed in a click, few customers stay loyal to a brand. In fact 78 percent of consumers are not loyal to any particular brand!So in this value obsessed economy how can your business secure

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Deep thinking branding

Posted by: Jo Briton

Thu, 28 Jan 2016

This identity looks intriguing and colourful and certainly draws the eye. The visual identity is for a philosophy festival in Barcelona and it uses colourful, abstract icons to symbolise its different events. Barcelona Pensa, which translates to Think Barcelona, is a six-day festival comprised of conferences, talks, workshops and cinema

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