Cultivating brand potential

Deep thinking branding

Posted by: Jo Briton

Thu, 28 Jan 2016

This identity looks intriguing and colourful and certainly draws the eye. The visual identity is for a philosophy festival in Barcelona and it uses colourful, abstract icons to symbolise its different events. Barcelona Pensa, which translates to Think Barcelona, is a six-day festival comprised of conferences, talks, workshops and cinema

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Cosmetic reality

Posted by: Jo Briton

Wed, 27 Jan 2016

Maybe she’s born with it, maybe it’s Maybelline, or maybe it’s a combination of additional cosmetic products and some Photoshop. This could be my mantra, as whenever I see a cosmetic advert I get frustrated at the fibs that are taking place. Crystal Ro from BuzzFeed imagined what cosmetic ads

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Superhero struggles

Posted by: Jo Briton

Tue, 26 Jan 2016

Canada-based photographer Daniel Picard LOVES pop culture. He loves it so much, in fact, that he’s created an extensive photo series exploring what some of our favourite superheroes, super villains and pop-culture characters might look like if they lived everyday lives just like ours. The one of R2D2 falling over

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Losing the pop

Posted by: Jo Briton

Thu, 21 Jan 2016

The world is a sadder place today: the original creators of Bubble Wrap have introduced ‘iBubble Wrap’: a revamped version of the Bubble Wrap without the pop. North Carolina-based manufacturer Sealed Air originally created Bubble Wrap. Traditional Bubble Wrap boasts rows of air pockets that are filled individually, while the

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Origami art

Posted by: Jo Briton

Wed, 20 Jan 2016

I love origami, the results look so delicate and beautiful. Although Japan is considered to be the home of origami, Spain has its very own origami master - Gonzalo Garcia Calvo. Some of his designs are so intricate and beautiful that it's hard to believe that they're folded out of

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May the fonts be with you

Posted by: Jo Briton

Tue, 19 Jan 2016

I can’t believe I have waited this long to write a Star Wars blog! Apart from the unexpected return of characters like Princess Leia, Han Solo and Chewbacca, the seventh installment of the Star Wars saga, Star Wars: The Force Awakens, unveils the reuse of the ITC Serif Gothic typeface,

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A great big ‘O’ of a rebrand

Posted by: Jo Briton

Thu, 14 Jan 2016

I can’t say I’m particularly enthralled by this rebrand. What do you think? The English National Opera is being rebranded by Rose and is in the early stages of a roll out, which has seen the “singing” O mark retained but slimmed down. The incumbent logo and its recognisable “ENO”

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Top campaigns of 2015

Posted by: Jo Briton

Wed, 13 Jan 2016

Now we are in chilly January it is a good time to look back on the top marketing and advertising campaigns from 2015. Which ones caught your eye? Coca-Cola radically changed the way it markets its products, introducing a “one brand strategy” where its four product variants – Coca-Cola, Diet

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Technology addiction

Posted by: Jo Briton

Tue, 12 Jan 2016

French illustrator Jean Jullien draws witty illustrations that point out our absurd addictions to technology, social media and our smartphones. The artist is famous for mocking our obsession, which cuts us off from the real life, leaving us alienated and lonely. I am definitely the weirdo on the tube –

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Starry night bacteria

Posted by: Jo Briton

Thu, 07 Jan 2016

A slightly strange art material this – bacteria! Yet scientists show that they can even recreate Van Gogh’s “Starry Night” with it. They can create various other shapes of surprising sophistication. From depictions of neurons to a map of Manhattan to detailed jellyfish, nothing is impossible if you’re willing to

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Tasty type

Posted by: Jo Briton

Wed, 06 Jan 2016

We love food at Acumen Design, we love typography, so let’s put them together and see what tasty treat we turn up (loving an alliteration there). Side by Side agency were asked by Sainsbury’s to create some artwork for a “twist your favourites” campaign. They had six key ingredients to

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Into the wild

Posted by: Jo Briton

Tue, 05 Jan 2016

The Wildlife Conservation Society (WCS) has implemented a new identity and brand as it embarks on a new strategy aimed at conserving the world’s largest wild places in 15 priority regions. WCS, which is based at the Bronx Zoo in New York, worked with Pentagram on the re-brand to create

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