Cultivating brand potential

Do you have a Pinterest account already? Then you may have heard about the new updates to Pinterest that were announced back in late 2016, including the showcase feature. Essentially, this feature allows people with business accounts to pick five different boards to highlight. You can also include buyable pins

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When you think about vouchers, you tend to think about the paper kind that you find in local newspapers. But vouchers have transitioned very well for online use, and have even increased in availability and identity because of tools like social media. A great example of this is DODOcase. They

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To compete effectively and retain customers, insurers need to be more assertive and more innovative than they have ever been says the 2015 Accenture Strategy Report. Understanding how you can use email marketing to influence retention and build long-term relationships with your customers is vital. In our first Acumen Design

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Automated email marketing lets you create a series of targeted and personalised emails delivering information to your customers right when they need it. This works based on unique actions or triggers your customers take. Triggers can be things like a new subscriber, clicking a certain link, a date or even

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Deep thinking branding

Posted by: Jo Briton

Thu, 28 Jan 2016

This identity looks intriguing and colourful and certainly draws the eye. The visual identity is for a philosophy festival in Barcelona and it uses colourful, abstract icons to symbolise its different events. Barcelona Pensa, which translates to Think Barcelona, is a six-day festival comprised of conferences, talks, workshops and cinema

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May the fonts be with you

Posted by: Jo Briton

Tue, 19 Jan 2016

I can’t believe I have waited this long to write a Star Wars blog! Apart from the unexpected return of characters like Princess Leia, Han Solo and Chewbacca, the seventh installment of the Star Wars saga, Star Wars: The Force Awakens, unveils the reuse of the ITC Serif Gothic typeface,

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Top campaigns of 2015

Posted by: Jo Briton

Wed, 13 Jan 2016

Now we are in chilly January it is a good time to look back on the top marketing and advertising campaigns from 2015. Which ones caught your eye? Coca-Cola radically changed the way it markets its products, introducing a “one brand strategy” where its four product variants – Coca-Cola, Diet

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Into the wild

Posted by: Jo Briton

Tue, 05 Jan 2016

The Wildlife Conservation Society (WCS) has implemented a new identity and brand as it embarks on a new strategy aimed at conserving the world’s largest wild places in 15 priority regions. WCS, which is based at the Bronx Zoo in New York, worked with Pentagram on the re-brand to create

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Take a break

Posted by: Jo Briton

Thu, 05 Nov 2015

Kit Kat produces some creative and innovative work but we haven’t featured them in the blog for a while. But now they are back with following a recent stunt they carried out in Paraguay. With the help of agency Nasta, the brand created the ‘Break Machine’, a special vending machine

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Scoops of fun

Posted by: Jo Briton

Wed, 23 Sep 2015

We recently been looking at creative and strategic concepts and art direction of several household names including Kit Kat and Joe & Seph’s Gourmet Popcorn. So we can relate to what goes on behind the scenes at photoshoots. ‘Behind the Scoops’ is a fun Tumblr blog that shows us behind-the-scenes

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Rebrand aims to add consistency

Posted by: Jo Briton

Tue, 01 Sep 2015

London Metropolitan University is launching a new identity, as it seeks to strengthen its brand and create consistency. The previous identity launched in 2002, when London Metropolitan University was formed from a merger between London Guildhall University and the University of North London. Creative agency Turnbull Grey has been working on

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Let’s work for wildlife

Posted by: Jo Briton

Tue, 04 Aug 2015

As a family we love visiting London Zoo, not so keen on the queues and the prices but I did always quite like their black and white identity so I look at their new branding with interest. The Chase has rebranded the Zoological Society London’s family of brands, which includes

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