Cultivating brand potential

The Financial Conduct Authority (FCA) has today launched a consultation on its Mission, which is designed to provide a guiding set of principles around the strategic choices the FCA makes. It will inform the FCA’s strategy and day-to-day work over the coming years.Andrew Bailey, FCA Chief Executive commented: “Establishing and

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In today’s online marketplace, driven by the desire for ever-greater discounts that can be compared and consumed in a click, few customers stay loyal to a brand. In fact 78 percent of consumers are not loyal to any particular brand!So in this value obsessed economy how can your business secure

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Deep thinking branding

Posted by: Jo Briton

Thu, 28 Jan 2016

This identity looks intriguing and colourful and certainly draws the eye. The visual identity is for a philosophy festival in Barcelona and it uses colourful, abstract icons to symbolise its different events. Barcelona Pensa, which translates to Think Barcelona, is a six-day festival comprised of conferences, talks, workshops and cinema

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A great big ‘O’ of a rebrand

Posted by: Jo Briton

Thu, 14 Jan 2016

I can’t say I’m particularly enthralled by this rebrand. What do you think? The English National Opera is being rebranded by Rose and is in the early stages of a roll out, which has seen the “singing” O mark retained but slimmed down. The incumbent logo and its recognisable “ENO”

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Into the wild

Posted by: Jo Briton

Tue, 05 Jan 2016

The Wildlife Conservation Society (WCS) has implemented a new identity and brand as it embarks on a new strategy aimed at conserving the world’s largest wild places in 15 priority regions. WCS, which is based at the Bronx Zoo in New York, worked with Pentagram on the re-brand to create

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William Morris rebrand

Posted by: Jo Briton

Tue, 17 Nov 2015

The William Morris Society, which celebrates the work of Arts and Crafts designer William Morris has a new identity. Pentagram partner Angus Hyland has created the new identity. The William Morris Society was set up in 1955 and aims to promote the life, work and ideas of Morris, who lived

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First digital art park

Posted by: Jo Briton

Thu, 15 Oct 2015

I was interested in this as the project is based in Southend-On-Sea, which is not far from good old Romford where we are based. The identity has been created for “the world’s first digital art park”, the park will allow visitors to interact with the landscape via a range of

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Is it ‘Bootiful’?

Posted by: Jo Briton

Wed, 07 Oct 2015

Sometimes rebrands are subtle, but not in this case. Turkey brand Bernard Matthews is set to launch a £3 million rebrand that uses illustration and focuses on Great Witchingham Hall, where Bernard Matthews started the business in 1950. The new identity has been created by Brandopus and replaces previous branding

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Political branding

Posted by: Jo Briton

Tue, 15 Sep 2015

Very interesting article on Design Week website about the rise of political branding. Obviously political parties have had their own branding and marketing for many years now but UK politicians have started copying their USA counterparts and we are seeing more personal identities. Front-running Labour candidate Jeremy Corbyn has been

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Rebrand aims to add consistency

Posted by: Jo Briton

Tue, 01 Sep 2015

London Metropolitan University is launching a new identity, as it seeks to strengthen its brand and create consistency. The previous identity launched in 2002, when London Metropolitan University was formed from a merger between London Guildhall University and the University of North London. Creative agency Turnbull Grey has been working on

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Should brands be our friends?

Posted by: Jo Briton

Wed, 05 Aug 2015

Do you have certain brands that you follow on social media? I have the odd few that I support, usually charities but sometimes services or products.  I may ‘like’ or comment on a few posts, sometimes favourite or retweet things that I think are interesting, important or amusing. What I

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Let’s work for wildlife

Posted by: Jo Briton

Tue, 04 Aug 2015

As a family we love visiting London Zoo, not so keen on the queues and the prices but I did always quite like their black and white identity so I look at their new branding with interest. The Chase has rebranded the Zoological Society London’s family of brands, which includes

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