Cultivating brand potential

Cosmetic reality

Posted by: Jo Briton

Wed, 27 Jan 2016

Maybe she’s born with it, maybe it’s Maybelline, or maybe it’s a combination of additional cosmetic products and some Photoshop. This could be my mantra, as whenever I see a cosmetic advert I get frustrated at the fibs that are taking place. Crystal Ro from BuzzFeed imagined what cosmetic ads

Read more

Top campaigns of 2015

Posted by: Jo Briton

Wed, 13 Jan 2016

Now we are in chilly January it is a good time to look back on the top marketing and advertising campaigns from 2015. Which ones caught your eye? Coca-Cola radically changed the way it markets its products, introducing a “one brand strategy” where its four product variants – Coca-Cola, Diet

Read more

Barbie girl – not so much

Posted by: Jo Briton

Wed, 16 Dec 2015

A new Barbie advert is aiming to push beyond traditional gender stereotypes by encouraging girls to imagine themselves in non-traditional roles such as a football coach, vet and museum curator. The heart-warming piece sees young girls act their chosen professions for real before bemused members of the public in a

Read more


Awareness campaign wins awards

Posted by: Jo Briton

Tue, 27 Oct 2015

This simple but effective print campaign won the top print prize at the Clio Awards. Created by Ogilvy & Mather London, released the 'It Happens Here’ print and outdoor campaign for the charity, 28 Too Many, in May. The ad explains FGM is an issue that affects people in the

Read more

One shot is enough

Posted by: Jo Briton

Wed, 14 Oct 2015

These striking print ads for UNICEF show how cyber bullying hurts victims. The ads depict school children with smartphones in hand, ganging up on their helpless targets to capture photos of them. The accompanying text highlights cyber bullying as the leading cause of depression and suicide among young children, and

Read more

Attention grabbing

Posted by: Jo Briton

Wed, 16 Sep 2015

For advertisers it gets harder and harder to gain potential customers’ attention so the good folks at Creative Bloq have put together 35 must see examples of billboard advertising. See some below or head over to Creative Bloq to see more. Which ones do you think are particularly effective?Source: Creative

Read more


I’m not keen on society’s on going love of technology, in particular smart phones. I do not appreciate photos of your dinner (which always look revolting – you are not a food photographer) and pouty selfies make you look like narcissist idiots. So I really understand this series of ads

Read more

Have a heart or a shank

Posted by: Jo Briton

Thu, 16 Jul 2015

Sex sells – that’s the phrase isn’t it? Well, rather attractive naked or scantily clad ladies (rather than men) are well known to be overused in advertising to sell various products and services. PETA are no exception to this rule and are infamous for their close to the edge marketing.

Read more

These striking print ads are extremely clever. At first glance they look like normal high fashion spreads. But then you see the small child’s face peeking out from between the stripes, which then begin to look very much like a prison. Each ad is also accompanied with a tagline serving

Read more


Just like his dad

Posted by: Jo Briton

Wed, 03 Jun 2015

These powerful posters show how domestic violence can be a generational problem. FCB Auckland has created hard-hitting outdoor posters that reveal how it perpetuates itself in a vicious, never-ending cycle. Created for New Zealand charity Shine, the street ads bear sentences that show how children grow up to be like

Read more

Ant sized advertising

Posted by: Jo Briton

Wed, 06 May 2015

We love a bit of Marvel in my house, very excited about the Age of Ultron (and it was released on my birthday) but equally thrilled that Ant-Man will be released this year. So, I loved the brilliant teaser advertising campaign for up and coming Ant-Man film.Spotted in Australia, tiny

Read more

Facebook gets friendlier

Posted by: Jo Briton

Wed, 15 Apr 2015

Banks did it, IT and tech firms did it, now social media is marketing and advertising itself on the people. Since it is social media you would have thought this pretty obvious but it has been lacking. Facebook have unveiled an advertising campaign that centers around friendship and the bonds

Read more