Cultivating brand potential

Losing the pop

Posted by: Jo Briton

Thu, 21 Jan 2016

The world is a sadder place today: the original creators of Bubble Wrap have introduced ‘iBubble Wrap’: a revamped version of the Bubble Wrap without the pop. North Carolina-based manufacturer Sealed Air originally created Bubble Wrap. Traditional Bubble Wrap boasts rows of air pockets that are filled individually, while the

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Bio Urns

Posted by: Jo Briton

Thu, 26 Nov 2015

The creators of Bios Urn see death as a catalyst for new life, and with their eco-friendly product, the remains of a loved one can help fertilise a tree to bring a living organism into the world. Using 100% biodegradable materials, they’ve produced a special capsule that contains a seed,

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Clever packaging design

Posted by: Jo Briton

Wed, 11 Nov 2015

This Buzzfeed article is an oldie but a goody. It features over 30 innovative and clever packaging designs. Whether its cord packaging that tears off to become cord ties; portable, on-the-go dog food packaging with a built-in bowl; or the pizza box concept that will change how you eat pizza

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Is it ‘Bootiful’?

Posted by: Jo Briton

Wed, 07 Oct 2015

Sometimes rebrands are subtle, but not in this case. Turkey brand Bernard Matthews is set to launch a £3 million rebrand that uses illustration and focuses on Great Witchingham Hall, where Bernard Matthews started the business in 1950. The new identity has been created by Brandopus and replaces previous branding

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Minimalist packaging

Posted by: Jo Briton

Thu, 20 Aug 2015

This is an ingenious packaging concept for WWF (World Wild Fund for Nature), which shows what you can do without plastic packaging. Created Leo Burnett, a creative agency based in Sydney, Australia, This minimalist packaging design consists of 100% natural and biodegradable paper cartons, with a logo and minimal copy

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Roll with it

Posted by: Jo Briton

Thu, 04 Jun 2015

Cadbury Mini Rolls is refreshing its branding and packaging to bring it into line with the “joy” positioning recently introduced by parent company Cadbury. Robot Food has created new designs for the cake brand. The agency was tasked with making the Mini Rolls brand more modern, relevant and in keeping

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Interactive packaging

Posted by: Jo Briton

Tue, 19 May 2015

Interactive packaging is an awesome way to make your product more fun, more memorable, and sometimes even more useful. These interactive packages are more than just a clever picture – they let the consumer interact with their product in a way that gives it more value than just the product

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Redesigning the Bible

Posted by: Jo Briton

Wed, 18 Jun 2014

I’m not religious, although I am fascinated by world religions and particularly how they represent and market themselves. I expect that any attempt to modernize religious text can be met with some negativity from believers and non-believers alike. So, I was interested in the new cover designs for the Good

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Glow-in-the-dark packaging

Posted by: Jo Briton

Mon, 16 Jun 2014

Recently we have been working on concept ideas for a rock flavoured party drink, which you mix with vodka and watch the rock dissolve. This project should soon be reaching its final stages. Because of our experience I was attracted to the redesigned packaging for drinks brand Sourz. JRK has

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The rise of drink critters

Posted by: Jo Briton

Wed, 28 May 2014

Two well-known drinks brands recently launched new packaging and introduced a new brand character. Drinks brand Vimto has launched new-look packaging and introducing a new ‘Vimtoad’ brand character, created by Aardman Animations. Whilst Panda soft drinks has invested in a new Melvin panda character and clean, contemporary branding and packaging.

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It’s like an addiction

Posted by: Jo Briton

Thu, 17 Apr 2014

It’s worth reading this article in Marketing Week about packaging if you get a chance. It includes details of designing packaging which include ‘biomotive triggers’, brands that can create addition-like responses in consumers. These are particularly relevant in fast moving consumer goods (FMCG) packaging where shoppers need to use mental

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Equilibrium eco-friendly wine

Posted by: Jo Briton

Thu, 13 Mar 2014

There are two things we like at Acumen Design, a well–placed infographic is definitely one, and if the Christmas party was anything to go by, then wine is the other. Australian designer Gemma Warriner has created four wine labels for Equilibrium Estates to help illustrate sustainable production methods. Nestled in

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