Cultivating brand potential

May the fonts be with you

Posted by: Jo Briton

Tue, 19 Jan 2016

I can’t believe I have waited this long to write a Star Wars blog! Apart from the unexpected return of characters like Princess Leia, Han Solo and Chewbacca, the seventh installment of the Star Wars saga, Star Wars: The Force Awakens, unveils the reuse of the ITC Serif Gothic typeface,

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Tasty type

Posted by: Jo Briton

Wed, 06 Jan 2016

We love food at Acumen Design, we love typography, so let’s put them together and see what tasty treat we turn up (loving an alliteration there). Side by Side agency were asked by Sainsbury’s to create some artwork for a “twist your favourites” campaign. They had six key ingredients to

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All in the words

Posted by: Jo Briton

Wed, 18 Nov 2015

I love these classic movie posters that are composed of the words from their transcripts. Created by Glasgow-based artist Robotic Ewe, from afar, they looked like the pixelated versions of the original movie posters, but on a closer look, it reveals the thousands of words that were individually coloured to

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Typography every day

Posted by: Jo Briton

Thu, 29 Oct 2015

Well this sorts out secret Santa for the studio. The Typodarium 2016 is a tear-off calendar that unveils a new typeface every day of the year for your inspiration. Published by Verlag Hermann Schmidt Mainz, the latest edition of this popular product includes 366 fonts by 223 designers from 32

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The story behind Wingdings

Posted by: Jo Briton

Tue, 06 Oct 2015

The font Wingdings has always fascinated me – it’s a font but it’s made up of symbols – what’s that all about? Created by Charles Bigelow and Kris Holmes of design studio Bigelow & Holmes, Wingdings was created as a tool for the pre-internet era, providing users with high quality,

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Type good enough to eat

Posted by: Jo Briton

Wed, 09 Sep 2015

Utah-based letterer, typographic illustrator, and graphic designer Becca Clason has created a set of gorgeous typography words using everyday pantry items, such as sugar, salads or seeds. Merging craft, creativity, and humour, Clason pays attention to details and aesthetic of her gourmet messages. Type that really is good enough to

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Tattoo typography

Posted by: Jo Briton

Wed, 19 Aug 2015

The popular '36 Days of Type’ project is still ongoing and this vintage tattoo typography stands out as an excellent example of this. Created by CaliDoso an illustrator and lettering artist, this attractive typography is influenced by vintage tattoo styles. Using a combination of basic drawing tools and modern design

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Dyslexic Typeface

Posted by: Jo Briton

Tue, 21 Jul 2015

Many of us take for granted how easy it is for us to read and write; but people all over the world struggle with reading for a variety of reasons including dyslexia. So Daniel Britton created the “Dyslexic Typeface” for a self-incited project whilst at University at The London College

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Typeface influence

Posted by: Jo Briton

Wed, 17 Jun 2015

I’m always fascinated in how psychology and marketing overlap, it is why I’m interested in colour of logos. So this experiment, run by critically acclaimed filmmaker and author Errol Morris in 2013 was worth sharing. Morris got readers of The New York Times to take an online test. The test

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Typography good enough to eat

Posted by: Jo Briton

Wed, 20 May 2015

This sweet hand-lettering project uses real edible materials including ice cream, bubblegum and cotton candy. Created by Alex Palazzi and Dani Raya, this is the first in Palazzi’s series of handcrafted lettering. The artists, based in Barcelona, Spain, carve out the typographic sculpture in clay before coating them with real

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3D calligraphy

Posted by: Jo Briton

Wed, 20 Aug 2014

Regular readers of this blog know how I like optical illusions and this is no exception. Turkish graphic designer Tolga Girgin has created this elegant 3D calligraphy that looks as if its coming right off of the page. Girgin plays with light, shadow and perspective to create these works of

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Handwritten typeface

Posted by: Jo Briton

Wed, 02 Jul 2014

The makers of BIC Cristal ballpoint pens have created a microsite for people from around the world to submit their handwriting. The creators have developed an algorithm that “calculates the average and merges them into one ever-changing, always evolving font, unifying the world's handwriting into a universal typeface”. The interactive

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