Cultivating brand potential


3D newspaper advert

Posted by: Jo Briton

Categories: Advertising,

Thu, 24 Apr 2014

There’s been a lot of press in the last year about 3D printing; well this 3D is slightly different. This clever advert from Corona Kitchen stands out as it creates an optical illusion.

Usually we would skip the classified adverts, but this advert has manipulated the newsprint columns to create what looks like a 3D miniature kitchen.

Created by Colombia-based creative director Felipe Salazaar, he uses just rows of text to render clear outlines of a kitchen and its basic elements, including a gas hob and an oven.

I think it’s very clever and would certainly draw my attention when I flick through a newspaper.

Source: Design Taxi