Cultivating brand potential


A multinational typeface

Posted by: Jo Briton

Categories: Typography,

Thu, 22 May 2014

Based on different national flags, this typeface claims to be the world’s first multinational typeface.

Created in a collaboration by Singapore-based designer LB Fabra and London-based creative Darren Leong, the 106 geometric letters were designed to reflect the multinational team of GREY Group Singapore.

The team of designers created the font by breaking down the national flags into basic shapes.

The designers said: “When you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has got a clue about the world out there. We did just that. And we invented a design tool to brand this team, and to communicate our mindset and vision – the world’s first multinational typeface.”

I think this is very clever and I love the use of the flag graphics and colours that are eye catching anyway but turned into geometric patterns they really stand out.

Source: Creative Bloq