Cultivating brand potential


Animal optical illusion ad

Posted by: Jo Briton

Categories: Advertising,

Wed, 06 Aug 2014

I thought this optical illusion animal ad campaign for Jeep in France were interesting and fun.

The three image ad campaign has the slogan “see whatever you want to see” and was awarded a gold award for press at Cannes Lions.

Created by Leo Burnett, the prestigious international ad agency, each image can be viewed as a different animal depending on which direction you view it from, and these coexist without interfering with each other.

Source: Bored Panda