Cultivating brand potential


Awareness campaign wins awards

Posted by: Jo Briton

Categories: Advertising,

Tue, 27 Oct 2015

This simple but effective print campaign won the top print prize at the Clio Awards.

Created by Ogilvy & Mather London, released the 'It Happens Here’ print and outdoor campaign for the charity, 28 Too Many, in May. The ad explains FGM is an issue that affects people in the UK and across Europe and not just in Africa.

The work, which won two gold Press Lions and a gold Outdoor Lion at Cannes, features European flags that had been shoddily sewn together highlighting that 50,000 girls in the UK are at risk.

Hoden Ali Warsame, an FGM survivor who accepted the award on behalf of 28 Too Many, said: "Previous winners have been huge global organisations like Nike and Google.

"We are a humble UK-based charity who are reliant on volunteers. But we dream big. We want to change the world." 

Well done to the charity and the agency on a brilliant campaign.

Source: Campaign Live