Cultivating brand potential


Bar none, these are fun

Posted by: Jo Briton

Categories: Packaging,

Tue, 04 Feb 2014

Creative packaging is becoming more the norm as brands fight to be noticed amongst their competitors on a supermarket shelf.

Japanese design firm D-Barcode input on making packaging interesting by creating eye-catching and fun bar codes.

Instead of the usual black-and-white lines, the firm turns the stripes into playful works of art like a cascading waterfall, a cityscape and streaks of falling rain.

There are some great examples here. These would really finish off the packaging of a product.

See more of D-Barcode’s work here.

Here’s some other cool barcodes. Have a look when you are next out and about buying and see if you can spot any creative codes.

Source: Design Taxi