Cultivating brand potential


Children trapped in high fashion prisons

Posted by: Jo Briton

Categories: Advertising,

Wed, 24 Jun 2015

These striking print ads are extremely clever. At first glance they look like normal high fashion spreads. But then you see the small child’s face peeking out from between the stripes, which then begin to look very much like a prison.

Each ad is also accompanied with a tagline serving as a reminder that the piece of clothing “shouldn’t cost a childhood.”

Created by Lew'LaraTBWA for the Abrinq Foundation - an organization for children’s rights - in affiliation with Save the Children, this campaign roped in models and top fashion photographers to shoot the ads.

A ‘#Dress4Good’ hashtag is also created, aiming to encourage individuals to upload “positive fashion-forward images” to their Instagram accounts.

The agency clarified that this campaign is not meant to lampoon the fashion industry, but to raise awareness that “child labor crimes are closer to the consumer than they might think.”

Source: Design Taxi