Cultivating brand potential


Cosmetic reality

Posted by: Jo Briton

Categories: Advertising,

Wed, 27 Jan 2016

Maybe she’s born with it, maybe it’s Maybelline, or maybe it’s a combination of additional cosmetic products and some Photoshop. This could be my mantra, as whenever I see a cosmetic advert I get frustrated at the fibs that are taking place.

Crystal Ro from BuzzFeed imagined what cosmetic ads would really look like if they only utilized the actual product being marketed.

Each ad has had a variety of extraneous beauty elements removed such as false eyelashes, eye shadow, mascara, blush and more. Makes interesting viewing!

Source: Buzzfeed