Cultivating brand potential


Creative CV

Posted by: Jo Briton

Categories: Creative, Marketing,

Tue, 22 Apr 2014

Standing out in a crowded job market is becoming harder and harder. So check out the creative way these candidates showed their skills and individuality.

Rob Jervis designed his resume as a box and learnt to make chocolates like oreo truffles, peanut butter and amaretto ganaches to place in it. He handed these out to numerous top design and advertising companies in London and Cambridge.

His delicious stunt paid off and he landed a two-week internship with LFH, which lead to a full-time position.

Leah, aka Pastlightspeed, designed a LEGO kit of herself as a resume to send to agencies. She designed a LEGO model of herself and sent out a number of internship applications to a variety of advertising agencies. Alongside the LEGO model, Leah included a cover letter that described her skills and qualifications. The creative job application has been a big hit on Reddit and has gained a ton of attention.

Then we have Swedish photographer Jens Lennartsson or “GI Jens” who sent 400 action figures of himself as his resume. Each miniature figure of himself comes with its instructions in a nice cardboard box reflecting the spirit of the famous G.I Joe toys.

These are all great ideas for getting notice but they are all for the creative industries, I’m not sure how a similar stunt would go down for a candidate applying for a ‘corporate’ position in say a solicitors or accountancy firm. Have you experience of receiving a creative CV, what did you think?

Source: Design Taxi, My Modern Met, Ufunk