Cultivating brand potential


Feeling naked

Posted by: Jo Briton

Categories: Digital,

Tue, 22 Jul 2014

How much personal information do you reckon you would share online if you were wearing this outfit?

Designers Xuedi Chen and Pedro G C Oliveira have created a sculptural dress that reflects the amount of personal information its wearer shares online. The more details that are shared, the more transparent the outfit becomes.

This is based on the idea that “in the digital realm, we are naked all the time”. The outfit is suitably called the “x.pose” dress. This could be an interesting social experiment.

Made of a 3D-printed, personalized mesh, the dress works with a mobile app that automatically collects Chen’s geolocation data—this set of data is then transmitted to the dress and its “20 hand-cut reactive displays” via Bluetooth, which would then reflect the information accordingly.

For instance, the displays representing the neighborhood that the designer is in would start pulsing, alternating between being opaque and transparent. As more date is collected, more areas of the dress would become see-through.

Find out more about the dress and its designers on this website.

Source: Design Taxi