Cultivating brand potential


Feeling the force

Posted by: Jo Briton

Categories: Marketing,

Thu, 21 May 2015

Another month, another LEGO blog, sorry can’t help myself; I’m feeling the force of LEGO’s marketing campaigns.

LEGO have recreated the first six Star Wars movie posters using their iconic minifigures and LEGO bricks.

LEGO created these designs for the 2015 Star Wars Celebration event that took place in Anaheim, California in April.

The posters also pay homage to the eagerly anticipated and upcoming film, Star Wars Episode VII: The Force Awakens.

Which is your favourite poster?

Source: My Modern Met