Cultivating brand potential


First digital art park

Posted by: Jo Briton

Categories: Branding, Digital,

Thu, 15 Oct 2015

I was interested in this as the project is based in Southend-On-Sea, which is not far from good old Romford where we are based.

The identity has been created for “the world’s first digital art park”, the park will allow visitors to interact with the landscape via a range of apps.

Chalkwell Park in Southend-on-Sea is hosting the NetPark project, organised by national community arts group Metal, which has initially commissioned five artists to create site-specific pieces relating to the social history of the park.

The identity was created by Malcolm Garrett, a British graphic designer, who has worked for music artists such as Simple Minds, Magazine, Duran Duran and Peter Gabriel.

The apps are pitched at a broad audience and have been designed for iPad iPhone and Android, and anyone who doesn’t have access to a device can borrow one from Metal.

Visitors will be immersed in one of five separate stories, which play according to their location in the park.

In addition Metal has joined up with five Southend primary schools on a NetPark education programme. Working with Calvium a Story Building App has been developed, enabling children to develop, write and code locative narratives, written for the park – which are then placed within GPS co-ordinates for other visitors to discover. Each school has worked with a writer and an illustrator.

It all sounds a great, community-based project and I really look forward to visiting the digital art park.

Source: Design Week