Cultivating brand potential


Instagram account for book lovers

Posted by: Jo Briton

Categories: Digital,

Wed, 10 Jun 2015

I read books – not tablets, not ebooks – actual proper books.  I even go to our local library to get books out as well as frequenting Waterstones. When I got the train the other day, I was quite sad to see most of the people on carriage fiddling with their phones or pumping music into their ears. Only two of us were reading books.

So I think this Instagram account may be for me! 21-year-old Slovakian and self-described “supporter of reading books” Jakub Pavlovsky is seeking to change our gadget-obsessed society, one book at a time.

Pavlovsky has an initiative called ‘BOOK’S CALLING’ that aims to show the beauty of getting lost in the stories of physical books. 

He captures portraits of himself reading while sitting in the same pose in each photograph and pairs them with quotes by authors, which he documents on Instagram

Pavlovsky wants to show people that it’s possible to “Make Time For Reading. Anywhere, Anytime”.

Check out the Instagram page.

Source: Design Taxi