Cultivating brand potential


Investing in office art

Posted by: Jo Briton

Categories: Creative, Branding,

Tue, 14 Jan 2014

Employers are realising that a stimulated worker is a more productive worker, writes Ross McGuinness in this article for Metro.

In a study on art in the office last year 90% of the companies polled said they display art on their premises. 9 out of 10 companies said art makes their workplaces more welcoming.

When Newcastle-based accountants Qubic Tax wanted to inspire their staff they instructed Acrylicize, a London art collective specialising in putting colour into Britain’s workspaces. They created a board made up of 1,200 LEGO mini-figures, each one representing a tax-paying vocation.

Have a nose at Acrylicize’s website, there are some brilliant, creative projects on there, including an interior feature wall for ketchup company Heinz at its new offices in Holland.

Art can help the customer, the worker and the brand itself.

Research by Dr. Craig Knight, from the psychology department at the University of Exeter, has shown that staff work 15 per cent more efficiently in an office decorated with art and plants. When staff decorated their own office space, productivity increased by 30 per cent.

Other statistics by International Art Consultants/British Council for Offices show that 74% of offices display ‘independent’ art such as paintings and sculptures. 5% display art which is integral to the building.

8% of companies have a specific budget for art, which range from £5,000 to £150,000. 54% of companies said art programmes help promote their values.

In our studios we have various installations such as wall art, a message tree, grass table and everything else that makes us … well … us. See our Pinterest page for pictures.

Do you have any artwork in your office or workplace? Does it inspire you?

Source: Metro