Cultivating brand potential


Just like his dad

Posted by: Jo Briton

Categories: Advertising,

Wed, 03 Jun 2015

These powerful posters show how domestic violence can be a generational problem.

FCB Auckland has created hard-hitting outdoor posters that reveal how it perpetuates itself in a vicious, never-ending cycle.

Created for New Zealand charity Shine, the street ads bear sentences that show how children grow up to be like their abusive parents.

According to statistics, nearly 85% of abusers are a victim of domestic violence themselves.

Think you would call these simple, but effective.

Source: Design Taxi