Cultivating brand potential


May the fonts be with you

Posted by: Jo Briton

Categories: Marketing, Typography,

Tue, 19 Jan 2016

I can’t believe I have waited this long to write a Star Wars blog!

Apart from the unexpected return of characters like Princess Leia, Han Solo and Chewbacca, the seventh installment of the Star Wars saga, Star Wars: The Force Awakens, unveils the reuse of the ITC Serif Gothic typeface, an iconic element of the original trilogy.

Graphic designer and editor of website FontShop News, Yves Peters, has created a visual guide to the evolution of typography used in the movie posters of the past six episodes, uncovering the vision and inspiration behind each film that influenced the choice in typefaces across promotional materials.

Take a look at the change in typefaces of the movie posters over the years and read the full article here.

Source: Design Taxi