Cultivating brand potential


Minimalist packaging

Posted by: Jo Briton

Categories: Charity, Packaging,

Thu, 20 Aug 2015

This is an ingenious packaging concept for WWF (World Wild Fund for Nature), which shows what you can do without plastic packaging.

Created Leo Burnett, a creative agency based in Sydney, Australia, This minimalist packaging design consists of 100% natural and biodegradable paper cartons, with a logo and minimal copy printed on them with black ink.

There is a cutout window in the shapes of plastic bottles that are typically used to contain household products like glass cleaner and mouthwash.

Each of these cartons are packed with fresh produce, such as lemons, grapefruit and cinnamon, which are all natural alternatives that can do the same jobs as the chemical products packaged in plastic bottles.

The objective of the campaign is to show how there is an option to switch to more sustainable products in our day-to-day lives—more importantly, it aims to illustrate how plastic packaging is not only harmful to our environment, but also unnecessary. 

Find out more about this brilliant concept here.

Source: Design Taxi