Cultivating brand potential

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No peeking!

Posted by: Jo Briton

Categories: Digital,

Fri, 17 Jan 2014

I thought this was a novel concept: an activist group has created a fake Victoria’s Secret webpage, “launching” a line of underwear that promotes consensual sex.


FORCE were concerned with the words the lingerie giant was using on its underwear, which read as “stop staring” and “no peeking”. They felt that these words were used in a flirtatious manner and did not help women “set up boundaries” in their relationships.

FORCE's work promotes consent and uplifts the experiences of survivors of rape and abuse. To view the website please click here.


The website has the brand name “promoting” styles for all body types and communicates to people that consent is important. Many people believed in this hoax and the site soon became viral.

The group also created a fake Playboy website that featured an “interview” with founder Hugh Hefner promoting consensual sex as well.


I thought this was an interesting concept and it reminds me of the anti-marketing blog I wrote back in June. View that blog here. Do these tactics work though? What do you think?


Source: Design Taxi




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