Cultivating brand potential

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One shot is enough

Posted by: Jo Briton

Categories: Advertising,

Wed, 14 Oct 2015

These striking print ads for UNICEF show how cyber bullying hurts victims.

The ads depict school children with smartphones in hand, ganging up on their helpless targets to capture photos of them.

The accompanying text highlights cyber bullying as the leading cause of depression and suicide among young children, and urges viewers not to use their phones to tear down others’ self-esteem.

Very clever how the bullies look like a firing squad; but the fact we even need this ad campaign makes me sad for modern life.


Source: Design Taxi




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