Cultivating brand potential


Optical illusions

Posted by: Jo Briton

Categories: Photography, Digital,

Thu, 23 Apr 2015

I’m not going to lie, these images make me feel a little bit sick particularly as at first glance they look like normal photographs. But the optical illusions draw you in and soon your head starts to hurt!

Created by photographer and photoshopper Erik Johansson, the images are as beautiful as they effective. The colourful upside-down cars were commissioned by the Australian Traffic Accident Commission to show the dangers of driving while on drugs. Clever marketing.

It’s all the little details that you don’t notice at first. You need to keep looking at these mind-bending photos to see the clever touches; like the light plugged into the grass.

See more of Johansson’s work on his website.

Source: Demilked