Cultivating brand potential


Rebrand aims to add consistency

Posted by: Jo Briton

Categories: Branding, Marketing,

Tue, 01 Sep 2015

London Metropolitan University is launching a new identity, as it seeks to strengthen its brand and create consistency.

The previous identity launched in 2002, when London Metropolitan University was formed from a merger between London Guildhall University and the University of North London.

Creative agency Turnbull Grey has been working on the new identity for around six months, alongside the university’s marketing team.

London Metropolitan University had been using several sub-brand identities, including branding for The Cass, which the university says “is no longer used on anything new”.

Turnbull Grey says it looked to develop a “clear structure and pathway for application hierarchy” and also to “connect the faculties absolutely to the parent brand.”

To do this, the consultancy says it has aimed to create consistency across all applications and has developed a set of online guidelines for staff, students and designers as well as a set of templates for staff and external consultancies.

What do you think of the new identity?

Source: Design Week