Cultivating brand potential


Redesigning the Bible

Posted by: Jo Briton

Categories: Branding, Packaging,

Wed, 18 Jun 2014

I’m not religious, although I am fascinated by world religions and particularly how they represent and market themselves. I expect that any attempt to modernize religious text can be met with some negativity from believers and non-believers alike. So, I was interested in the new cover designs for the Good News Bible.

Consultancy Studio h was briefed to create a range identity and three different cover designs to appeal to children, teenagers and young adults.

Using a typographic twist, the consultancy developed type for the cover which features the Christian fish symbol as the two ‘o’s of ‘good’ overlap.

The covers are differentiated with images of a sun, a rainbow and a smiley-face emoticon.

The new look will now be rolled out across all Good News Bible covers and collateral. The Good News Bible is published by Harper Collins.

The new cover designs certainly should stand out more on bookshelves where they have a lot of competition. The emoticon is an interesting addition and would appeal to young adults and bring a contemporary twists. What do you think?

Source: Design Week