Cultivating brand potential

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Scoops of fun

Posted by: Jo Briton

Categories: Marketing, Photography,

Wed, 23 Sep 2015

We recently been looking at creative and strategic concepts and art direction of several household names including Kit Kat and Joe & Seph’s Gourmet Popcorn. So we can relate to what goes on behind the scenes at photoshoots.

‘Behind the Scoops’ is a fun Tumblr blog that shows us behind-the-scenes images of a typical Ben & Jerry’s photoshoot.

Created by the creative team that manages the company’s social media, the blog gives us a glimpse into the creative direction of the brand.



Check out the blog here. See our Facebook page to see images of the photo shoot concepts being mocked up.


Source: Design Taxi




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