Cultivating brand potential

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Stand out identity

Posted by: Jo Briton

Categories: Branding,

Wed, 14 May 2014

This is a stand out identity for charity Stand Against Violence. Created by the Cernis Coillective, who worked with two students from Leeds Metropolitan University to create the new identity.

Stand Against Violence was set up in 2005 by Adam Fouracre, following the murder of his brother Lloyd. The charity runs workshops and seminars in schools and colleges around the country teaching young children and adults about the consequences of violence.

The Cernis Collective started working with Stand Against Violence as part of the Pimp My Cause project, a pro-bono marketing initiative for charities.

When you compare the old and new logo you can really see the different, I particularly like the typography, which has a street, graffiti feel to it that would reflect well with the intended audience.

The new identity portrays the V sign for peace, which also represents the V in the charity’s name. It is set to roll out across the charity’s branding. The design team has already produced wallpaper for a DJ event and a concept for a die-cut business card. I think I like the business card best.


Source: Design Week




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