Cultivating brand potential


Take a break

Posted by: Jo Briton

Categories: Marketing,

Thu, 05 Nov 2015

Kit Kat produces some creative and innovative work but we haven’t featured them in the blog for a while. But now they are back with following a recent stunt they carried out in Paraguay.

With the help of agency Nasta, the brand created the ‘Break Machine’, a special vending machine that dispensed chocolate bars to people when they took breaks.

The bench attached to the vending machine detected when they took a break for at least a minute, and they were rewarded with free chocolate for doing nothing.

Source: Design Taxi