Cultivating brand potential


Tap into charity

Posted by: Jo Briton

Categories: Charity, Marketing, Digital,

Wed, 16 Apr 2014

These days we are intrinsically linked to our mobile phones, whether its texting friends, looking at cat photos or updating our Facebook feed. So UNICEF Tap Project is a campaign that challenges people to put their phones aside for a moment, in exchange for a clean water donation.

UNICEF Tap Project is working to help the 768 million people around the world without access to clean water. You can help by taking a challenge to give up access to something far less vital than water–your mobile phone.

For every 10 minutes you don't touch your phone, Giorgio Armani Fragrances and other generous donors can fund one day of clean water for a child in need.

See the video below to get an idea of how the campaign works. 

Or see the website, which is pretty cool too, for more information.