Cultivating brand potential


Tasty type

Posted by: Jo Briton

Categories: Typography,

Wed, 06 Jan 2016

We love food at Acumen Design, we love typography, so let’s put them together and see what tasty treat we turn up (loving an alliteration there).

Side by Side agency were asked by Sainsbury’s to create some artwork for a “twist your favourites” campaign.

They had six key ingredients to play with, so they created some bespoke typography, which would feature in the campaign’s digital adverts

Each piece was handmade in their studio, and they sourced all of the props and backgrounds from local antique stores. One thing the designers learnt was to not leave chorizo out overnight – apparently mice love it!

Check out the behind the scenes photos below and see more on Side by Side’s website.

Source: My Bored Panda