Cultivating brand potential


The More You Connect, The Less You Connect

Posted by: Jo Briton

Categories: Advertising,

Mon, 24 Aug 2015

I’m not keen on society’s on going love of technology, in particular smart phones. I do not appreciate photos of your dinner (which always look revolting – you are not a food photographer) and pouty selfies make you look like narcissist idiots.

So I really understand this series of ads from the Shenyang Center for Psychological Research, which highlight the detrimental effects smartphones can have on human relationships.

The three ads show typical home-life situations, with an oversized smartphone in the middle blocking any conversation between the two people in the image.

The adverts were created by Shiyang He, a designer in advertising agency Ogilvy’s Beijing office.

The caption at the bottom of the image reads “The More You Connect, The Less You Connect” – do you agree?

Shiyang He is definitely a designer to watch at the moment as he also produced the bottom series of ads tackling issues of pregnancy and transport and has won numerous accolades for his work.

Check out more of his work on his Behance portfolio.

Source: Bored Panda, Demilked