Cultivating brand potential


William Morris rebrand

Posted by: Jo Briton

Categories: Branding,

Tue, 17 Nov 2015

The William Morris Society, which celebrates the work of Arts and Crafts designer William Morris has a new identity.

Pentagram partner Angus Hyland has created the new identity.

The William Morris Society was set up in 1955 and aims to promote the life, work and ideas of Morris, who lived from 1834 to 1896.

The society has its headquarters at Kelmscott House in Hammersmith, west London, where Morris lived for the last 18 years of his life.

It publishes a newsletter, a journal and a website and organises a programme of talks, events and visits throughout the year.

The organisation was looking to rebrand to mark its 50th anniversary.

It also wanted to unify its communications, which had previously featured four different logos with 11 different variations.

For the new identity, Hyland’s team is introducing a single logo made up from a bird emblem and featuring the society’s name.

The emblem is hand-drawn and derived from Morris’s Bird print, which is owned by the society.

The new identity’s colour palette is also inspired by Morris’s work. There is a primary colour palette of red and black and secondary colours have been taken from Morris’s Jasmine print, which is also part of the society’s archive.

I like the way the agency have used Morris’ own work and colour palette to create this new identity; it also unifies all the communications the society produces.

Source: Design Week