Cultivating brand potential

British High Commission Kuala Lumpur – Event marketing

​“On Friday 17th July, the start of a 4-day Hari Raya bank holiday weekend, we learnt that Malaysia had been delegated the job to produce GREAT pillar artwork to promote the UK Government's ‘Battersea and Beyond’ initiative. This urgently required GREAT branding to be used for the Prime Minster’s visit to Kuala Lumpur on 30th July. I turned to Acumen Design because of their extensive experience and knowledge of the GREAT brand, their professionalism and excellent work record.

Acumen Design immediately started work on the project and in a record eight days by working round the clock, delivered a suite of Investment is GREAT pillar artwork in a range of marketing formats featuring seven new artworks including visuals of five Northern Powerhouse cities. The new suite of GREAT branding was extensively used throughout the Prime Minister’s high-profile visit to Kuala Lumpur where he was accompanied by the largest ministerial (four Ministers) and business delegation ever to visit Malaysia. 

Everyone involved in the visit was very impressed by the new GREAT branding which significantly contributed towards the success of the visit. I have no hesitation to recommend Acumen Design’s services.”

Alison Collingridge
Head of Marketing
British High Commission - Kuala Lumpur

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