Acumen Design’s input to this project at an early stage helped to develop and define the brief to create a campaign book and creative templates that meet the needs of both primary and secondary marketing.
We created the Campaign Message 'I WANT TO'. This is spoken from the student’s point of view and leads to the Key Message, which is based on the aspirations of the student and what they want out of college life. 'Havering College is not just an education, it’s a catapult to their future and a life experience'.
Working in partnership with Havering College we produced a robust marketing campaign that helped the marketing team to centrally control the basic messaging and visuals of all the collateral required by the college while simultaneously giving the college faculties enough flexibility and creative freedom to create their own unique marketing material.The 'I WANT TO' campaign is a multi-faceted marketing strategy that included a campaign book that covered all the core elements needed to successfully market each faculty and the college on a whole.