Cultivating brand potential

Tapestry - Brand delivery

​The brief

We were approached by Age Concern Havering to take forward a new name (Tapestry) and logo they’d had created, and deliver this into a full brand proposal for the launch, due in just a few months time.

Our solution

We initially met with the directors to advise what they would need for the launch so we could then prioritise each marketing item accordingly and make sure delivery was achievable within the time frame. We assessed the main brand structure and helped developed a leaflet hierarchy as well as posters and portable display systems.

Their charity shop on the high street was beginning to look tired and stale so new signage rejuvenated this, as were Tapestry’s Head Office and their facilities that are visited by the public.

We also planned, designed and built a new website which has become their central point of communications. Finally we looked at a few bespoke marketing projects for them such as their mini buses design and a football kit.

Project achievements

The brand was successfully launched on time and the charity has been given a new leash of life. The rebrand has put them on the map and, as they have differentiated themselves, Tapestry are now known for a much wider range of services rather than just their basic options. In particular the new website has united different services that were fragmented under the Age Concern Havering brand. The team at Tapestry have also indicated how easy it is to use and manage the website CMS.

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""Acumen were a vital partner in our rebrand and to help position us as a modern, engaging, forward thinking brand you could trust. Acumen provided us with design for printed materials, created our website and produced signage for our sites and minibuses. They were always quick to respond to our needs and everything was ready for our launch event. Happy to recommend.""

Tony Bloomfield, Director of Communications and Income Generation

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