We are Acumen Design, and we are creative thinkers and graphic designers. We don’t just bash out one-offs, or think in the short term. We listen, we research, we think. We analyse the white space and we help you find that something extra that helps your brand stand out from the crowd. We are innovative and we find that unique identity and branding that only you can pull off. It’s about creativity with intelligence. Science and art.
Acumen: it’s the ability to make good judgements and take quick decisions. It’s the science bit, the logical bit, the rational bit. Add it to design, and you get an idea of what we're about.
This is what we do:
More than just a graphic design agency, we’re thinkers, we’re strategists. We’re collaborative and 100% dedicated to be the best brand guardians for our clients. We’re modern, yet traditional. We love our creative space in Romford, Essex, the perfect base for a design agency to deliver an award winning service. But of course, we also service clients in London, the rest of the UK and as far away as Malaysia. If you're local why not pop in for a chat, we’ll get the kettle on.
Wherever you are in the business life-cycle, being confident in your brand is a great feeling. But if you are not sure about the identity, positioning or guidelines, it may be time to give your brand some TLC and bring it up to date.
Printing has changed so much, but what remains the same is the ability for an expertly designed piece of marketing delivered in a tangible form to connect with the recipient. That way they can refer to it when and where they want.
Being in control of your digital marketing, especially your website, is probably your number one priority. You are right, it is a big challenge. But it is so crucial it can mark the difference between growing and standing still.
Seeing your brand in large scale requires a different mindset to print or digital work. What message can draw your audience in so they engage with you, creating the chance to talk about the detail and build a relationship?
You need to develop your marketing for a reason. To promote a campaign, service or product perhaps? Whatever your objective, the first requirement is to know your audience and think how you can help them today.
There is an irony that your toughest audience to communicate and engage with may be your colleagues; people you already know. When are they most likely to be receptive, and what can you say to get noticed?