Great Paris Lotus Car

British Embassy Paris

Summertime street party with a British theme

Services delivered:

  • Display & Events
  • Event graphics
  • Large format design
Key Takeaway:

Designs that work well in print at a small scale do not always have the same impact large scale. When working on an event with large graphics completing a site visit is so helpful, and then taking pictures and designing mock-ups in situ is the best way to test the design concept. Obviously typography needs careful consideration for legibility, but also the choice of images, how much detail they have and the impact when seen large and from a distance. In the same way a brochure does not make a great website brief, neither does a brochure automatically translate to event graphics.

Great Paris Embassy Banners Em1

They needed…
Something that would create a buzz in a busy Parisian street. Marketing that would truly showcase all that is great about British fashion and design. The British Embassy in Paris was looking for a partner that could roll out the GREAT brand on everything from phone boxes to sports cars. They needed to throw a street party that would be talked about for a very long time.

We created…
Well, everything really! To get a real sense of the space and the opportunities for branding, some of the team visited Paris to take a look for themselves. Whilst there we met with local printers to negotiate best prices and fast turnarounds for some unique large scale items. No detail was overlooked with everything from buses and taxis and giant flags draping the embassy, to lamp posts and window stickers.

Great Paris Street Party Graphics
Great Paris Signage Em6
Great Paris Street Party
Great Paris Phonebox Em5
Great Paris Taxi Branding
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