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CED Stone

A rebranding journey based on strategy

Services delivered:

  • Branding
  • Logo design
  • Rebranding
  • Brand guidelines
  • Visual brand strategy
  • Brand World research
  • Brand positioning
  • Brand values
  • Tone of Voice
Key Takeaway:

The marketing challenges and requirements of a brand today are so demanding. Just having a logo that also doubles up as a brand graphic is unlikely to be effective. Digital disruption has changed the marketing landscape. Most brands now have a website, social channels and other digital communications like advertising, email newsletters, PDF presentations or PowerPoint slide decks. Add that to offline marketing (that still works and is required) such as exhibitions and displays, printed marketing, possibly even direct mail, and this all creates a hungry graphic-eating animal we call brand marketing. The only way to manage this is to develop a visual brand strategy that offers creativity and consistency; one that can work online and offline, and one with the flexibility to evolve and grow as you do.

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They needed…
CED had grown and evolved over recent years. Add to that a change at board level as the family-run business turned to the new generation, and their marketing manager Paula was tasked with rebranding and delivering that brand across many customer touchpoints. Paula did not have vast experience in brand change projects, so she needed an agency that could hold her hand through a challenging rebrand process. CED also needed an agency that could advise and guide them with establishing the fundamentals of a brand; defining a vision, values and core positioning. CED Stone has a very wide product range including owned sub-brands and leading industry names. All of them had to become a clear brand offer.

We helped…
Take CED Stone on a rebranding journey. We started by completing a communication audit which was enlightening, and then delivered our Brand World research process to create a clear picture of their brand needs within context. We worked closely with marketing and the board to define a vision, values and brand positioning that gave clarity and direction for the brand and the company as a whole. They produce a wide range of marketing across different channels, so we made sure we developed a visual brand strategy that would become the glue that held all this together. This graphic structure has been so powerful, enabling their standards of marketing to sky rocket, from adverts and promotions, to printed brochures and exhibition events. We have also been on hand to deliver the new brand in signage and have successfully met more unusual requests, such as branded power packs for an awards dinner give-away.

You may also be interested in our CED Print Design case study and CED Event Graphics case study.

To find out more about the complete client relationship built over the last 2 years with CED click here.

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