Ced Exhibition B4

CED Stone

Making a big impact at a series of trade shows

Services delivered:

  • Display design
  • Event graphics
  • Exhibition planning
  • Exhibition design
  • Modular stands
Key Takeaway:

Try to think long term and get as much value out of any exhibition equipment investment. Our client had been making customised stands constructed by hand which was a drain on resources. And then these stands needed to be adjusted for each trade event: another drain. We asked to look at the year’s diary and then put a plan together for a modular stand construction that could easily be adjusted or added to, therefore easily adapting to each trade show. There is so much choice available now, with modular systems that offer flexibility and look totally bespoke to your brand.

Ced Exhibition Builditlive Tile Display

They needed…
A stand design to reflect their new brand positioning. CED Stone regularly exhibits, but wanted a new and improved stand design to reflect their new style and personality. They had several shows to exhibit at over the coming months, so also wanted something that was easy to use; that looked bespoke and not like a basic pop-up stand, but that was flexible enough to add to in the future. They asked us to rethink the whole stand ethos, most effective ways to display their products and how best to engage with visitors to the show.

We created…
An interactive stand experience using a modular framework. This project actually started quite a few months before when we visited CED Stone at several trade shows and assessed their existing stand presence, as well as looking at their key competitors. We then created an exhibiting strategy that would make them stand out and reflect the confidence and positive message their brand growth deserved, while sending a strong message to the industry that they are the leaders in the stone sector. We offered different stand concepts, showing how they can be used at other events. We then sourced modular equipment that matched their needs and budget before designing all aspects of the stand including a bespoke stone, pebble and decking floor. As we were displaying fewer products on the walls and using more inspirational case study pictures, we also designed display pods that had stone swatches both in an arrangement and on display boards housed in a bespoke display cupboard.

You may also be interested in our CED Brand case study, CED Brochures case study, and our CED client story.

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Ced Exhibition Surfacedesign Tile Display
Ced Exhibition Builditlive Display Cupboard
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