Golf Kingdom Signage B6

Golf Kindom

Creating a fun, illustrative brand structure

Services delivered:

  • Branding
  • Logo design
  • Rebranding
  • Brand guidelines
  • Brand World research
Key Takeaway:

When designing brand architecture, it is vital to really focus on the end user, the consumer, and then do plenty of research about that audience to make sure any brand identity will resonate with the right customer persona. That may mean having slightly different styles across the brand architecture. If your organisation has quite different audience types, creating different brands that engage with the right audience can be more powerful than striving for maximum consistency that then misses all the targets. And the key to making the right decisions here is being consumer focussed and taking the time to build accurate target personas.

Golf Kingdom Family Day Special Poster

They needed…
To create a brand structure to bring together a whole range of golfing activities on one site. The Golf Kingdom facility offers a wide range of leisure options, some for the dedicated and serious golfer, and other options for families and groups just wanting to have fun. They needed a way to market the complex as a whole while still attracting the different audience types.

We delivered…
A suite of logos that work together. One of the key challenges was to ensure any umbrella brand not only reflected their offer now, but would still work as new services planned for the future came on board. The main Golf Kingdom identity is simple enough to work for golfers and social groups. We worked through our Brand World research process before designing fun, illustrative identities for three core offers: foot golf, fun golf and Moby golf. The new logos have been applied to graphics and signage around the golf centre, helping to bring all the strands of the business together and give a more unified feel.

You may also be interested in our Golf Kingdom website case study.

Golf Kingdom Logos B2
Golf Kingdom Family Leaflet
Golf Kingdom Cranfield Leaflet
Golf Kingdom Main Led Screen
Golf Kingdom Website Mobile Dd4
Golf Kingdom Moby Logo
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