A brochure that would inspire building developers and architects to consider Romford as an ideal place for future investment. Havering Council wanted the brochure to retain a prestigious quality throughout and reflect the possibility of developing many areas in Romford. It also needed to reflect the different sectors such as leisure, retail and the business quarter, so the style had to portray a very positive image of Romford without being too corporate.
A design style that would engage and connect with the building industry. Inspired by architects’ drawings we designed a theme around angled lines that would give a basis for all creativity and that would look dynamic to reflect construction and the exciting opportunity. During this project Acumen Design had to scout several locations around Romford before commissioning a photographer to produce a library of photos that could be used for this brochure and other work in the future.
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