A new identity. We were very proud to be asked to work with the Naval Service Sports Charity (NSSC) and design a new identity that would work with other naval brands, especially interacting with the main Royal Navy brand. They also wanted some basic brand guidelines for delivering the brand and marketing to help internal requirements to be solved quickly while still being consistent. These had to be creative enough to produce professional marketing that could compete at events with other strong brands.
A powerful brand. It was important to get the right balance between the fun side of sports and the serious backdrop to their day jobs in the Royal Navy. We also consulted with the client to create a brand marque that realigned them with their affiliated brands. This was a key part of the brief as there are already many sub-brands within the Royal Navy. We designed brand guidelines that included a simple visual strategy that could be used across different marketing challenges. We then designed stationery, display graphics and a PowerPoint template so they had tools ready for their immediate marketing needs.
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