A new brand style has to be developed independant of marketing channels

Whether creating a brand as you start out, or rebranding as your business grows, the process of developing an effective brand style and strategy can not be as simple as using your website home page or any other individual piece of marketing. In the past we have been asked to design a brochure cover and then turn that in to full brand guidelines, but this is way too limiting. A new brand identity, style and strategy needs careful planning and consideration, and it is important to work on that independent of your specific marketing needs. Most brands will use both online and offline marketing, so your brand has to be adaptable, creative and have the potential to grow with you. A home page web design or brochure cover can’t do all that.

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MHA MacIntyre Hudson

A visual brand strategy for growth

Mac Hud Men Work B1

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