QUICK TIP

A website should focus on the needs, questions and enquiries of your customers

A website is much more about answering the needs, questions and enquiries of your customers than explaining the business as you the owner understands it, which tends to be the natural approach of many websites. Planning is critical and looking at the user experience upfront is important, not just later at the design stage, but in planning the structure and pages. If you can, speaking to customers about how they interact with you online, what they expect, and perhaps their views on competitor sites and similar sectors, can really give great insight.

Click here to see the case study below demonstrate this Quick Tip in action

Golf Kingdom

Website build to cross-sell a complex brand offer

Golf Kingdom Website Mobile Dd4

Related Quick Tips